Sagicor 175 Campaign - Key Production Crew



Philip Archer - Producer

Studio Owner, Managing Director, Head Engineer

Phil founded and has run Crucial Productions Inc. for the past 14 years. Armed with a degree in Recording Engineering from Full Sail University for the Recording Arts in Florida, Phil started Crucial as an audio recording and production facility. He quickly became known as the go-to provider of high-quality jingles and music beds, thanks for his extensive experience as a musician and performing artist with local bands, which began as a teenager. With the acquisition of Longbow Communications in 2007, Crucial Productions has expanded to become a full service audio and video production house, providing a range of services to local, regional and international clients. His facility at Pine Road now includes a soundstage, green screen and live broadcast capabilities.

Phil has produced over a dozen Addy Award winning television and radio commercials and sat on judging and conference panels at conventions and conferences. Amongst his satisfied international clients are: McDonalds (U.S. Virgin Islands), LIME (Barbados & Caribbean), Warner Brothers - Los Angeles, Superlotto (Caribbean), Vox Generation (London), Virgin Atlantic (Caribbean), Liat (Caribbean), Heineken, Scotiabank, First Caribbean International Bank and Producers Choice – Toronto.


Lisa Harewood - Pre-Production Coordinator

Lisa is an award-winning filmmaker and video producer with over 18 years experience in creative communications and audio-visual production for private sector clients and international NGOs. Her resourcefulness and ability to get maximum value for clients at all budget levels is a hallmark of her business.

Lisa has worked independently as a Creative Specialist and Production Coordinator for regional and international clients including CARICOM Secretariat, Sagicor (Barbados), Channel 500 and Scotiabank (Toronto), Food and Agriculture Organization of the United Nations, UNICEF and USAID.  On a recent job, she and her team handled logistics, cast over 150 models and scouted locations for a consecutive 9-day image bank shoot for Digicel's Regional Special Projects Team.

Lisa has used those same skills learned in the trenches of commercial production to branch out into filmmaking. She is the producer of a microbudget feature film, shot in Barbados and Chicago, which won the Audience Award at Reelworld Festival in Toronto in 2011, where she was named one of their Emerging 20 producers, the only non-Canadian selected. In 2013, she wrote, co-produced and directed her own short film, Auntie, which was one of five films selected from 800 applications from 53 countries, for development by the Commonwealth Foundation and B3 Media in the UK. She is the co-producer of a feature film in development with Canadian director Dawn Wilkinson, which has been shortlisted for NSI First Features 2015.


Ian Smith - Assistant Director, Production Coordinator

Ian Smith has 15 years experience in video production. He works closely with Lisa to oversee production logistics for corporate clients and produced her short film Auntie for B3 Media in the UK, who described him as "incredibly thorough and a joy to work with". A producer in his own right, with a focus on development and educational video, he has created media for local and international organisations including the Caribbean Development Bank (CDB) and the World Intellectual Property Organisation (WIPO). Among Ian's many strengths are his attention to detail, cool head under pressure and ability to think quickly to anticipate and solve issues.

Michael Edwards - 1st AC 

Michael is a camera and lighting operator with over 25 years experience. He has lit and lensed numerous ADDY award winning commercials and is a popular freelancer for visiting international broadcasters including NBC and ITV. Last year he was flown in to join the production team in New York working on the video of the 25th Anniversary celebrations for Spike Lee's Do The Right Thing.





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Jason Cobham - DIT

Jason has a Diploma in Digital Film and Video from the Art Institute of Vancouver, Canada. Since his return to Barbados he has worked in a variety of production roles from Camera Assistant to Editor and DIT at broadcast entities including The Caribbean Media Corporation, Government Information Service, Caribbean Broadcasting Corporation. He has worked for clients including The World Intellectual Property Organization (WIPO), The Inter-American Institute For Cooperation on Agriculture (IICA), Caribbean Development Bank, Talisker Whisky Atlantic Rowing Challenge, Australian Government Overseas Aid Program and UNICEF.  


Rachel Massiah - Production Assistant

Rachel has a degree in Media Arts with Film & TV from St Mary’s University London. Rachel worked at A+E Networks UK for 5 years, first as a Production Assistant then as a Assistant Creative Producer before moving to Barbados. She also has experience in video production, editing, post-production and graphic design.





David Hoad - Prop Management and Set Design

David is a cool guy and an amazing surfer! He can also make pretty much anything. David has worked with “Film Barbados” for the last 10 years as props manager and set designer. His wealth of all-round knowledge on set is an asset to any production.