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Crucial Productions is proud to be the most awarded recording studio & production facility in Barbados. The ADDY Awards are the world’s largest advertising competition with over 5,000,000 entries annually.

2016 – Crucial wins one Gold and One Silver Addy Award for the "Sagicor 175" campaign.

2015 – Crucial produces 3 Addy winners this year!

  • Silver ADDYfor a 4 spot TV campaign for The Pine Hill Dairy “Milk”         
  • Silver ADDY for our local Timberland Jingle
  • Silver ADDY for Special Event Campaign for McDonalds “Kazoo” - (Yes we made a jingle with Kazoos!)

May 2014

Crucial Productions Inc. debuts state-of-the-art video and live television production facility. Crucial’s mandate for this new facility is to launch a massive push toward television content creation for the regional and international television network market.


  • 1,500 Square foot green screen stage
  • Custom built, floating lighting grid
  • Live video switching with multiple video source integration
  • Custom coded and designed, fully integrated, live graphics playback system
  • Built from scratch to spec by our highly skilled team of engineers, technicians and videographers


  •  Silver ADDY for “Elements Of Advertising” - in Orlando (see the email informing us in the image gallery below!)
  • Silver ADDY for the rebranding jingle for “Life 97.5” Gospel radio station


  • Silver ADDY for a TV campaign conceived and produced for the LIME CARIFTA Games


  • Gold ADDY for McDonalds
  • Three Silver ADDY Awards: MLB Creative TV Campaign for Islandcom, a telecommunications company in Turks & Caicos


  • Multiple ADDY Awards for the Wibisco Tea Time TV & Radio Campaign
  • Two Gold ADDYs for Local TV
  • Gold ADDY – Special Effects, Video or Film
  • Silver ADDY – Tea Time Jingle (aired with TV animation and on radio)


  • Best of Radio - McDonalds
  • Gold ADDY for :30 Radio Spot
  • Silver ADDY for Sound Design


  • Gold ADDY for McDonald’s USVI
  • Judge’s Choice Award for McDonald’s USVI
  • Best in Show Award for McDonald’s USVI (rarely won by a radio spot)
  • The same spot went on to win Gold in the regional ADDYs and Silver in the regional ADDYs for all of the southern United States and Caribbean
  • Two Silver ADDY Awards for Virgin Atlantic Airways