Sagicor 175

One of our more recent creative ventures was the commercial for Sagicor’s 175th anniversary campaign. From pre-production and casting to location scouting, film coordination, art department, props and Digital Imaging Technology, Crucial Productions collaborated with the amazing teams at Gatehouse Media in Barbados, Grey Canada and Someplace Nice, out of Toronto, where the post was done.
It was such a pleasure working with so much talent!

Directed and shot by: Chris Muir - Someplace Nice
Executive producers: Chilo Fletcher - Someplace Nice & Phil Archer - Crucial Productions,
Line producers: Jennifer Walker - Someplace Nice & Lisa Harewood - Gatehouse Media

Philip Archer

Founder, Crucial Productions Inc. - Content & Media Production, and EcoWild Travel - a travel content channel featuring eco-tourism, environmental and sustainability issues, human interest, travel tips, surfing, extreme sports; skateboarding, scuba-diving, hiking, focused on film, video production as the delivery tool.